Promotion Tutorial - Part 5 - Promotion

28 October 2009

Writing Articles
Extremely effective method of building your reputation and your business. Writing articles is not hard, just stick with what you know and do not think you have to use big words to impress anyone. People are just looking for understandable articles with helpful info and useful resources. Write as if you were talking to a friend.

Ad Swaps
Swapping ads, or running another publisher's ad in exchange for him/her running yours, is a very popular method of promotion. There are hundreds of thousands of ezines on the net and most of the publishers are willing to swap ads. When writing to a fellow publisher, be sure to include a link to a sample issue of your ezine. Introduce yourself and let them know how you know about their ezine. Tell them about your ezine and suggest a possible swap. There are publishers who will even swap solo ads which is a great opportunity!

Discussion Lists
Participating in discussion groups can get you established as an expert in your field as well as build your reputation as one who is there when needed. This can bring you subscribers, customers and clients. Always follow each group's guidelines for posting and treat everyone with respect and courtesy.

Social Networks
Taking part in Social Networks such as Twitter and Facebook can be a very effective method of promotion for your website. Twitter is not only very powerful way to keep your friends informed, but also very useful for keeping your clients in touch with your company and latest products, promotions or events. Just don't fill your posts with self-promotion. Instead, make sure your posts offer something that would make the reader feel that they WANT to come to your website. This can be in the form of useful information that you have posted to your website already, such as a news article, a new product line or a quiz you are hosting. A short post on Facebook or Twitter with a link to your article/product line or quiz is enough to do the trick, don't be too "wordy".

AutoResponders
Autoresponders are used for mail out of follow-ups to ezine subscribers, requests for more information, orders, article requests, etc. Effective follow-ups can raise your sales significantly.